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Build the strongest foundation for your tech start-up

Everyone’s heard the saying “knowledge is power”, but in this digital age, it can be difficult to filter true knowledge from the massive source that is the internet. Everyone acts like an expert on the digital platform, but few truly have the backing to prove it. And, let’s face it, you want your tech start-up to learn from the best.

In this article, we have picked out a collection of books you need to read for your tech start-up. These books have been written by successful figures in the industry, so you’re guaranteed to receive great advice, tips, tricks, and insight into the industry.

The Industries of the Future

This book by Alec Ross builds a path through the tricky world of innovation in technology. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

This next one is a brilliant how-to guide for tech start-ups, structured in three parts. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

This work covers a lot of ground when it comes to potential tech trends, looking at our home lives, work lives, and shopping behaviours. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

How Google Works

If you want to be the best, learn from the best: Google.

Let Eric Schmidt and Jonathan Rosenberg, Google executives and authors of this work, take you on a page-by-page tour of Google as a business. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Networking Like a Pro

This is the one for those of you who are totally new to the sector. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Connections are your biggest asset when it comes to tech companies.  From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

The Lean Start-Up acts as a guide for the initial stages of a start-up business. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Bold: How to Go Big, Create Wealth and Impact the World

Tech entrepreneurs need to read this one. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Advice and inside tips from successful leaders in business, such as Richard Branson, make up the second section of the book. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Looking to the next 30 years for the industry, The Inevitable is a great place for entrepreneurs to start when it comes to predicting trends. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Your One Word

With a biotech company started, succeeding, and sold before he even hit 20, Evan Carmichael is here to share his successful tips. Your One Wordhelps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

Conscious Capitalism

Success is made of different viewpoints, so how’s this for something a little different to consider: Capitalism can benefit everyone — employees and the planet as much as shareholders and employers.

Your business is nothing without the people inside it, so make sure you treat them right! Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

The Upstarts

Author Brad Stone has crafted this book from real life examples and advice from successful businesses. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Aiming to replicate a similar success yourself? This fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

So, which of these books will you be picking up to give your start-up the start-upit deserves?

 This article was created and researched by Where The Trade Buys, an award-winning UK printing company that offers a range of printing services such as vinyl banners for businesses.







About Kayden Arthur

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